Showing the right product, at the right time, to the right person, holds for all interaction with consumers. It applies to messages via marketing channels and content that is shown on-site. Technical methods to achieve this in marketing channels are product feeds and dynamic banners. On advertiser s website the concept is applicable to for example on-site search, recommendation lists, and other personalized websites.
TECHNOLOGYVia a scoring system we calculate the value of each product per person. A score is derived from probabilities that are calculated using predictive models. The scores are pre-calculated or calculated real-time depending on the number of products and the number of attributes in the prediction model.
SOFTWAREUsing on-the-shelf software recommendations can be generated and included in your website. To enterprises we offer additional connections with external data providers and we analyze more attributes.